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Big Data and PR explained simply enough for your granny understand
Big Data lives here, in data centres, not on a digital-PR guru’s iPad. Almost everything that happens in the developed world is tracked by computers these days. Businesses record very detailed...
View ArticleWill future PR execs need to be data-scientists?
The Big Data hype is finally at an end, according to analyst firm Gartner, which recently announced that the term has been dropped from its 2015 technology hype cycle. This means that the idea is no...
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